B2B marketing strategy
Marketing strategy for B2B tech companies.
Before you spend on marketing, we work out who to target, with what, where and in which order. You end up with a concrete plan that either we or your own team can carry out.
30 minutes, with concrete recommendations.
When you need this
What we hear most often.
“We spend on marketing, but we can't see what's actually working.”
“We're entering a new market and don't know where to start.”
“Everyone has a different idea of who our customer is.”
“Marketing and sales aren't pulling in the same direction.”
If that sounds like your company, let's talk.
How we work
Five steps to a finished plan.
Interviews
We talk to your leadership, your sales team and a few customers to understand how your buyers make decisions.
Market and competitor analysis
We look at who your competitors are, what they say about themselves, and where you can stand out.
Workshop
In a joint workshop we settle the key questions: which audiences, what offer, and which channels to focus on.
Strategy
We write up the go-to-market strategy: audience, messaging, channels, metrics.
90-day plan
We break the strategy down into concrete tasks: who does what, and when, over the next 90 days.
What you get
What we put in your hands.
ICP
Ideal customer profiles: which companies, what size, and which signals show they're ready to buy now.
Buyer personas
Who decides, who influences the decision, what their pain points are, and what they pay attention to.
Buyer journey
The steps your buyer goes through before buying, and where they meet you.
Messaging
What to say, to whom and how, so marketing and sales speak with one voice.
Channel plan and metrics
Where to be present, and how you'll know it's working.
Scoring model
How ready each lead is, and when it should go to sales.
90-day roadmap
The tasks in order, with owners and deadlines.
You don't always need to start here.
If you already have a recent strategy that works and just lack the capacity to execute it, we won't write a new one. We start on the work straight away, building on your existing plan.
Questions
What people ask about B2B marketing strategy
What exactly do we get?
A go-to-market strategy (ICP, buyer personas, buyer journey, messaging, channels, metrics) and a 90-day plan broken down into tasks.
How long does it take?
It depends on the size of the company and the number of interviews. We give you a clear timeline after the first call.
Does it take our team's time?
Yes, but not much: a few interviews and one workshop. The rest is our work.
What if we can't carry it out?
The plan is built so your own team can execute it. If you don't have the capacity, we can take it over, in full or in part.
What goes into a marketing strategy?
Market and competitor research, your ideal customer profile and buyer personas, the buyer journey, your key messages, the channels worth using and a 90-day plan with goals and metrics. A working plan, not a slide deck that sits in a drawer.
Is market research included?
Yes, market research is part of every strategy we build. We look at your market, your competitors and your buyers before we recommend anything, so the plan rests on data, not assumptions.
Let's talk
30 minutes to find your marketing's first step.
We talk through where you are, who your buyers are, and what we'd do first.
Book a free consultationQuestions? Email us at info@frontlineguru.com