Expert articles
We write the articles your buyers are searching for.
B2B content marketing agency
Content marketing for B2B tech companies.
We write expert articles, case studies and posts for your company. They build your visibility on Google and in AI search, bring traffic to your website, and turn that traffic into enquiries.
Book a free consultation
30 minutes, with concrete recommendations.
When you need this
What we hear most often.
“We know we need a blog, but nobody has time to write it.”
“The know-how is in the team, it just never gets written down.”
“We do write articles, but nobody reads them.”
“We tried AI, but what came out wasn't something we'd want to publish.”
If that sounds like your company, let's talk.
Book a free consultation
How we do it
Seven steps from topic to enquiry.
1Content plan
We find out what your buyers search for and what they want to know. That becomes the topic list, the order, and where each piece goes.
2Brief
Before we write anything, we sum up who the piece is for, what question it answers and which keywords it is built on. Your expert can add anything they feel is missing.
3Talking to your experts
At the start of each larger topic area, we talk it through with the expert who knows it best. They don't need to write an article, just tell us what they know.
4Writing
We write the piece from the conversation and the brief, as if you had written it yourselves.
5Review
Your expert reads the finished piece, and we make changes where needed.
6Publishing
One topic becomes an article, a LinkedIn post, a newsletter and a leadership post, so the same idea reaches your buyers in several places.
7Measurement
Every month you see how many people read it, where they found it, and how many enquiries it brought.
What we create
From articles to video.
Case studies
We show with numbers what you achieved for a client. Your sales team can put these to good use.
Company LinkedIn
We post regularly on your company page, on the same topics the articles cover.
Leadership LinkedIn and personal brand
We build the personal brand of your CEO or one of your experts, with posts published under their own name.
Newsletter
We write regularly to your prospects and clients, so they don't forget you.
E-books and guides
We create longer pieces readers can download in exchange for their email address.
Landing pages
We write dedicated pages for a topic or a campaign. They show up on Google and in AI answers, and visitors can get in touch right there.
Who writes it
Every piece comes from a specialist's hands.
Your content is created by a writer who knows B2B tech. They put together the topics and the brief, talk to your expert, and edit the finished piece. They work with our own AI system, built specifically for B2B tech content. Your expert has the final say.
Content writer
Experienced in B2B tech
Topic
Brief
Editing
Your expert
The person who knows the topic best
Conversation
Final say
Behind the scenes: our in-house AI system
Questions
What people ask about B2B content marketing
Who writes the content?
A writer who knows B2B tech, working with our own AI system. We talk the topic through with your expert, and they have the final say.
Whose name do the articles appear under?
Whatever we agree on: your company's name, or your expert's.
How many rounds of edits are included?
There's no fixed number. Because we agree the brief up front, the finished piece usually only needs minor edits, and we keep going until it's right.
How much time does this take from our expert?
Not every topic needs a conversation. We talk to them at the start of each larger topic area; after that, they just read the finished pieces.
How is a content marketing agency different from a copywriter?
A copywriter writes what you ask for. A content marketing agency starts from what your buyers search for and what you want to achieve: it plans the topics, writes them, optimises them for Google and AI search, and measures what each piece brought in.
Do you write newsletters too?
Yes. We plan and write your newsletter, build it in your email tool and track how it performs. A regular newsletter keeps you in front of prospects who aren't ready to buy yet.
Let's talk
30 minutes to find out where to start.
We look at what you've published so far, what your buyers search for, and which topics are worth starting with.
Book a free consultationNo follow-up calls, no newsletter sign-up. Questions? info@frontlineguru.com