B2B branding agency
Brand identity design for B2B tech companies.
We design your logo, your full visual identity and your brand guidelines, and build the templates to go with them, so your brand looks consistent everywhere.
30 minutes, with concrete recommendations.
What we create
From logo to campaign creative.
Brand strategy
We work out who your brand is for, how it differs from competitors, and what voice it speaks in. If you don't have a B2B marketing strategy yet, we start there.
Logo
We design a logo that works small and large, on light and dark backgrounds.
Visual identity
Colour palette, typography, icons and imagery that together make up how your brand looks.
Brand guidelines
We bring every rule together in a brandbook, so your team and partners use the identity consistently.
Template system
We build social, presentation and document templates, so everyday materials stay consistent too.
Campaign creative and events
We also design ad visuals, campaign landing pages, exhibition stands and event materials, and carry the identity over to your B2B website design and B2B video production.
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The company
Holoindustry develops thermal, mixed-reality smart glasses for industrial use.
The idea
See different. Every element starts from what their products do: show what the naked eye can't see.
The mark
The emblem became the brand's recurring shape: an opening you look at the world through.
Colour
Cool blue and green gradients on a deep, dark base.
Typography
A rounded, spacious display face and a highly readable text face.
Imagery
Layered images: the world as it is, and as the wearer sees it.
In use
Brandbook, website, LinkedIn templates and campaign visuals, in one system.
Other brands we've worked on.
How we work
Four steps to a finished identity.
Brand strategy
In a workshop we work out who the brand is for, what it promises and how it differs from competitors.
Concepts
We show you several directions for the logo and the visual world, and you choose.
Development
From the chosen direction we build the logo, colour palette, typography and imagery.
Brandbook and templates
We bring it all together in brand guidelines and build ready-to-use templates.
Questions
What people ask about B2B branding
What exactly do I get, in which files?
Your logo in every variant, in vector and web formats (SVG, PDF, PNG), the brandbook as a PDF, and the templates in the tool your team uses, such as Canva or PowerPoint.
Who owns the rights?
You do. Once paid, the rights to everything we create pass to you.
How many rounds of revisions are included?
There are revision rounds at both the concept and the development stage. We set the exact number in the proposal.
Do we need a full rebrand, or is a refresh enough?
You don't always have to start from scratch. If your current identity has a solid base, we refresh it and turn it into a system. If not, we design a new one. We decide this together on the first call.
Let's talk
30 minutes to find out what your brand needs.
We look at your current identity and tell you whether a refresh is enough, or a new one makes more sense.
Book a free consultationQuestions? Email us at info@frontlineguru.com