Case studies

Case study · SaaS

A partner programme that doubled ARR.

How Noloco found a new growth channel through market research, competitor analysis and a well-built partner strategy.

Client
Noloco
Industry
SaaS, no-code platform
Country
Ireland
Working together since
What we did
market research · competitor analysis · partner strategy

In brief

Double the revenue, double the partner network.

2×
2×
2×
ARR
annual recurring revenue
Highlight tile
Number
2×
2×
2×
partners
after rolling out the strategy
Highlight tile
Number
2×
2×
2×
ARR, annual recurring revenue
Before-after card
2×
2×
2×
partners
Before-after card

Starting point

They were looking for a new growth channel.

The client

Noloco is a no-code platform that lets businesses turn their data into custom web applications. It connects data sources such as Airtable and Google Sheets, automates workflows and shares data securely. It was founded by an Irish team and is backed by Y Combinator.

The challenge

After earlier success, Noloco was looking for new channels to grow. To find them, they needed a clear view of where the market was heading, what competitors were doing, and where the untapped opportunities were.

What we did

Three steps from research to strategy.

1

Market research

Trends, customer needs, and what the market needs right now.

Competitor analysis

Competitors' strengths, weaknesses and positions, and where Noloco could gain an edge.

Partner strategy

Who to partner with, which collaboration models to use, and how to bring partners on board.

2

Process

  1. Leadership consultation
  2. Data collection
  3. Analysis
  4. Strategy

Results

What changed.

After the partner strategy was rolled out, Noloco's annual recurring revenue (ARR) and partner count both doubled. New partners extended their reach, and a clearer view of the market lets them make more confident decisions against the competition.

2×
ARR
Highlight tile
2×
partners
Highlight tile
2×
ARR, annual recurring revenue
Before-after card
2×
partners
Before-after card

ARR
2×
Highlight tile
Number
partners
2×
Highlight tile
Number
ARR, annual recurring revenue
2×
Before-after card
50
100
partners
2×
Before-after card
50
100

2×
ARR
Highlight tile
2×
partners
Highlight tile
2×
ARR, annual recurring revenue
Before-after card
50
100
2×
partners
Before-after card
50
100

In the client's words

Darragh Mc Kay
“The contribution was instrumental in shaping our Partner strategy and identifying effective channels for acquiring new partners. Frontline Guru consistently delivered work of exceptional quality: the research was not only thorough but also presented with remarkable clarity.”

Darragh Mc Kay
Founder and CEO, Noloco
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